2016 - Present
Emerge
Medical Data Intelligence
About:
Emerge is a B2B company offering several medical data intelligence solutions to doctors and clinics.
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Role & Responsibilities:
​​As a product designer and product owner, I am responsible for:
â–¸ The user experience and the user interface of Emerge's products and company website.
â–¸ Creating stories, define tasks end-to-end and take part on sprint priorities.
â–¸ Collaborating with the VP products, CTO, developers, U.S. based Client Experience Director and analysts.
â–¸ Assisting with front-end coding implementation, UI/UX bug fixes, coding styling assignments, and more.
â–¸ Supporting user testing with mockup materials.
â–¸ Creating the design system to support products and allowing them to scale, as well as taking part in coding implementation.

Intro
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EMERGE'S PRODUCTS
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Emerge builds products that help doctors and clinics access the data they need, streamline their work processes and provide more efficient care.
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Emerge's products offer a layered approach to connecting clients to the information they need to quickly access the data needed for their daily workflows.
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Products are built and designed to support the daily workflow of Emerge user personas, enabling them to quickly find and to utilize the information they’re looking for in the most intuitive way.
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INFORMATION ARCHITECTURE
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TARGET AUDIENCE
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Emerge products cater to the healthcare industry, including doctors, nurses, and clinics roles. ​
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GENERAL GOALS & CHALLENGES
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Goals:
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Increase the number of users by saving time, reducing clicks and meeting their daily workflows.
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Increase the number of searches by reducing data overloads, and clarifying search filtering, sorting, and category functionality.
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Increase user retention by creating a "sticky" experience for users as they complete their daily tasks and accomplish their goals within the product.
​Challenges:
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Displaying patient data instantly.
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Creating better data visualization.
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Providing solutions to match customers' workflows.
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Designing easy-to-use and intuitive product workflows.
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Reducing amount of clicks to value.
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Clearing the noise from the data to highlight what's most important.
